A Pizza the action
Some years ago I ordered a Barcelona shirt from their website and was mightily impressed when the shirt was delivered by a UPS van within forty eight hours or so, it had genuinely come from the shop. My excitement was somewhat dulled when I learned, from looking at the tab inside the collar, that the shirt had in fact benn made in Leeds.
Imagine then how the Italians must have felt when it was disclosed this week that the number one shop selling pizza in Italy, and around another 30 countries worldwide, is actually made in Lancashire for the German company Dr Oetker. The company which has been slowing eating into the convenience food markets around the world is probaly best known in the UK for those giant size pots of yoghurt which you promise yourself will last a week and manage to make it last two days if you are lucky.
There's also Dolmio sauces, the ones that are advertised in the UK using cod Italian accents and a series of cheesy commercials featuring an Italian peasant family who are only ever a couple of winks from apparently committing incest, the Italian sauces are made in Holland by a subsidiary of Mars.
2 comments:
wonderful, you've been looking in fridge again...Dr. Oetkers pizza is another permanent fixture in my freezer, the "Ristorante" 'Pizza Speciale' - a meat and mushroom one - being the best frozen pizza I've ever had, something I've told visiters for years (even my American family members agree), clearly I have helped the exapnsion of the company and will ask for commission :-)
another example of what you write about is the 'Norwegian flag' hand cream with ads full of fjords, trawlers, scandanavian beauties in heavy pullovers etc; made in France for an American company.
Been talking about multinationals and how they get round trade tariffs but in this case I don't think it's that subtle.
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