Sunday, April 07, 2013
And I've still not seen Star Wars
I'm all for trying new things and today we finally visited an IKEA store, possibly the last couple in civilisation to have visited the Dutch owned, Swedish founded, purveyor of cheap (ish) household products.
The thing that struck me walking around the four storey (or levels as they are called) box in West Quay, Southampton, was how very MFI it is. Every product seems to be available in a variety of sizes and colours at what are very reasonable and competitive prices. Of course you are buying into a lifestyle, if you choose to, where individuality has been removed for the sake of mass production, thereby making products more affordable to the masses. I had to smile at the dual labelling of all the products in both Swedish and English, for those whose working knowledge of Swedish begins and ends with episodes of Wallander.
And whilst we are on the subject of conspicuous consumption it's good to see Mercedes recognising that there is a market for luxury cars for anybody who still has all their own teeth and doesn't regard beige as the next leap forwards in fashion might be interested in.
Mercedes have decided that they should be more accessible to 'younger drivers' which is fine providing you are a younger driver who doesn't mind walking into a car showroom with £30,000 and walking out with a fiver in change. I'm only jealous, I would love a Mercedes CLA simply for the fact that it looks good, has received good pre launch reports and the Germans generally make the most reliable cars and luxurious cars available. Yes I know that Jaguar make equally luxurious cars but they certainly have reliability issues. Anyway I'm not going to be buying one unless I win the lottery, until then I can simply look at the pictures and daydream.
Posted by Paul at 10:21 PM