I know that this is last weeks news, and apologies for the BBC link but other sites carrying the story and accompanying stats seem to be fly paper for pop-ups. What has actually struck me over the past week is how traffic is down on many sites.
I know the BBC sports pages are subject to variation due to end of season events, the cricket/football/rugby overlap - although obviously the men's version of rugby is a summer sport played between ugly bastards with northern accents, but looking around other sites there is a definite lack of action. Not just the various political affiliated sites but general interest sites as well, the numbers commenting on issues has fallen.
One of reports I was reading in connection with usage in this country, and mentioned in one paragraph on the BBC link, stated that we have actually reached saturation point for the 16-24 age group, the sheer number of 'devices' available means that 99.9% of that age group is on line.
According to the ONS overall access is up year on year, but given that we know more women use the Internet than men and that a huge swathe of businesses have no Internet presence (our soon to be, possibly but who knows, new colleagues from London don't have a website) who is doing what exactly?